Aura reprices Amazon and Walmart listings with a rules engine plus an AI strategy it calls Maven, which tests competitor responses with timed price movements instead of simply undercutting the lowest offer. Sellers set a minimum price, or let the auto min/max function learn a floor and ceiling per listing, then choose a strategy and let the engine run continuously with a reaction time measured in seconds. Workflows automate strategy changes and scheduling, a pricing activity log records every change and the reason behind it, and integrations pull cost data from other systems so margin rules work from real landed cost rather than guesses.
Who it is for
Amazon or Walmart sellers with enough competition that manual price checks leave money on the table.
Key features
- AI repricing strategy for Amazon and Walmart
- Automatic min and max price setting
- Workflows for scheduled strategy changes
- Pricing activity log with change reasons
- Cost sync integrations for margin rules
Where it falls short
Plans are banded by trailing two-month sales volume rather than SKU count, so a low-price, high-unit catalogue can land in a higher band than its listing count suggests, and the AI listing allowance is metered per tier.
Pricing
Tiers are banded by trailing two-month sales volume, then by how many listings the AI strategy covers and how many users and workflows you need. Annual billing discounts the monthly rate, and a short free trial runs before any card is charged. Because the banding follows sales rather than SKU count, cost can rise after a strong quarter even if the catalogue has not changed.
Prices move; the tier structure is the part that stays true. Check current pricing on Aura.
Alternatives to Aura
Frequently asked
How much does Aura cost?
Aura is paid software. Tiers are banded by trailing two-month sales volume, then by how many listings the AI strategy covers and how many users and workflows you need. Annual billing discounts the monthly rate, and a short free trial runs before any card is charged. Because the banding follows sales rather than SKU count, cost can rise after a strong quarter even if the catalogue has not changed.
What is Aura best for?
Amazon or Walmart sellers with enough competition that manual price checks leave money on the table.
What are the best alternatives to Aura?
The closest substitutes we list are Price2Spy and RepricerExpress. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Aura run on?
Aura is available on Web.