Storefronts & Site Building
The platform the shop runs on, and the pages around it.
The choice of storefront platform is the least reversible decision on this list. Moving a catalogue of a few hundred SKUs between platforms is not a migration, it is a rebuild — redirects, product URLs, review history, and every integration that was wired to the old API. So the question is not which platform has the nicest editor. It is which one's app ecosystem covers the jobs you will need in two years, and what it charges you as a percentage of revenue rather than as a flat fee. Read the transaction-fee structure before the feature list; the feature list is the part every platform gets right.
Bubble
Full web applications without writing code.
Carrd
One-page sites, done in an afternoon.
Framer
Design and publish a marketing site without a developer.
Glide
Turn a spreadsheet into a working app.
Memberstack
Memberships, logins, and gated content for any site.
Softr
Client portals and internal apps on top of Airtable or Sheets.
Typeform
One-question-at-a-time forms that people actually finish.
Webflow
Visual development that produces real, clean HTML and CSS.
Shopify
Hosted commerce platform with the broadest app ecosystem.
WooCommerce
Open-source commerce on WordPress with no platform fee or revenue share.
BigCommerce
Hosted commerce with no transaction fees and GMV-banded plans.
Squarespace
Design-led site builder with a workable commerce layer.
Ecwid
Embeddable store that drops into an existing site or social page.
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