Ecwid is an embeddable store: drop it into an existing WordPress, Wix or Squarespace site, or use its own Instant Site builder, and you get a hosted catalogue, checkout and order admin without rebuilding the site. Products, variants, inventory counts, discounts, automated tax calculation, abandoned-cart emails and built-in reporting scale with the plan; selling on Instagram and Facebook, subscriptions and marketplace sync through apps arrive on the higher tiers. A mobile app handles store management, and Lightspeed POS integration covers in-person selling, which is why it suits sellers who already have a site or a physical counter.
Who it is for
Sellers who already have a content site or a physical shop and want to bolt on checkout without migrating.
Key features
- Embeds into WordPress, Wix and Squarespace
- Instant Site builder included
- Inventory tracking with low-stock alerts
- Automated tax and shipping rate calculation
- Instagram and Facebook selling on higher tiers
Where it falls short
There is no free plan — the entry tier caps the catalogue at ten products — and marketplace selling and subscriptions only unlock further up.
Pricing
Four tiers differentiated mainly by product cap, staff accounts and which sales channels unlock, with no transaction fees charged by Ecwid itself. Annual billing discounts the monthly rate. Payment processing comes through Lightspeed Payments or Stripe, and marketplace connections run through third-party apps that may charge their own fees.
Prices move; the tier structure is the part that stays true. Check current pricing on Ecwid.
Alternatives to Ecwid
Frequently asked
How much does Ecwid cost?
Ecwid is paid software. Four tiers differentiated mainly by product cap, staff accounts and which sales channels unlock, with no transaction fees charged by Ecwid itself. Annual billing discounts the monthly rate. Payment processing comes through Lightspeed Payments or Stripe, and marketplace connections run through third-party apps that may charge their own fees.
What is Ecwid best for?
Sellers who already have a content site or a physical shop and want to bolt on checkout without migrating.
What are the best alternatives to Ecwid?
The closest substitutes we list are Shopify, Squarespace and WooCommerce. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Ecwid run on?
Ecwid is available on Web, iOS and Android.