Helium 10 bundles Amazon keyword, listing, advertising and inventory tools into three plans segmented by annual sales band. The research core is reverse-ASIN keyword lookup through Cerebro, the Magnet and keyword tracker tools, a product database and a Chrome extension that overlays data on Amazon and Walmart listings. Higher tiers add an AI agent that works across keyword, listing and ads data, rules-based ad automation with dayparting, profit and inventory reporting, a managed refund service and larger usage allowances. Limits are expressed as counters rather than features: tracked ASINs, keyword searches per month, listing-analyser uses, inventory SKUs and connected seller accounts all rise with the plan.
Who it is for
Sellers running a tight ASIN count who want keyword research and ad automation in the same subscription.
Key features
- Cerebro reverse-ASIN keyword research
- Keyword rank tracking with trend history
- Listing builder and listing analyser
- Rules-based ad automation and dayparting
- Profit and inventory reporting
Where it falls short
The base plan allows only a small lifetime ASIN allowance for insights, so any catalogue beyond a handful of products is pushed into the mid tier almost immediately.
Pricing
Plans are banded by annual sales volume, then differentiated by usage counters rather than by gated features, so the upgrade decision is usually about ASIN, keyword-search and SKU allowances. Annual billing discounts the monthly rate. Add-on modules for extra keyword tracking, market tracking and AI connector access are billed separately from the plan.
Prices move; the tier structure is the part that stays true. Check current pricing on Helium 10.
Alternatives to Helium 10
Frequently asked
How much does Helium 10 cost?
Helium 10 is paid software. Plans are banded by annual sales volume, then differentiated by usage counters rather than by gated features, so the upgrade decision is usually about ASIN, keyword-search and SKU allowances. Annual billing discounts the monthly rate. Add-on modules for extra keyword tracking, market tracking and AI connector access are billed separately from the plan.
What is Helium 10 best for?
Sellers running a tight ASIN count who want keyword research and ad automation in the same subscription.
What are the best alternatives to Helium 10?
The closest substitutes we list are AMZScout, Jungle Scout and SellerApp. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Helium 10 run on?
Helium 10 is available on Web and Chrome Extension.