Recraft generates images and exports them as true SVG vector files, which makes it usable for icons, logos and illustrations that need to scale. It also supports brand style locking so a set of images stays visually consistent. For anyone who has tried to get a clean logo out of a raster model, this is the answer.
Who it is for
A brand or product designer who needs scalable vector output, not just raster images.
Key features
- True SVG vector export
- Custom brand style trained on your assets
- Infinite design canvas with layers
- Icon and illustration set generation
- Consistent style across a whole set
Where it falls short
Vector output is the differentiator and the limit: complex illustrations simplify into flat shapes, and style-lock works best on assets you would have drawn simply anyway.
Pricing
Free tier gives a daily credit allowance with public output. Paid starts around $12 a month and adds private mode, vector export and higher limits. Vector export on the free tier is restricted, which is the main reason to pay.
Prices move; the tier structure is the part that stays true. Check current pricing on Recraft.
Alternatives to Recraft
Frequently asked
Is Recraft free?
Partly. Free tier gives a daily credit allowance with public output. Paid starts around $12 a month and adds private mode, vector export and higher limits. Vector export on the free tier is restricted, which is the main reason to pay.
What is Recraft best for?
A brand or product designer who needs scalable vector output, not just raster images.
What are the best alternatives to Recraft?
The closest substitutes we list are Ideogram, Leonardo.ai and Uizard. They sit in a similar price bracket but make a different trade-off, so read the weaknesses section of each review before switching.
Which platforms does Recraft run on?
Recraft is available on Web.